Everyone loves to treat their parents for Mother's Day and Father's Day. This is an excellent opportunity for salons to offer special deals and services to attract more business.
🩷 Mother's Day dates:
- Luxembourg: June 9
- Belgium: May 12
- Switzerland: May 12
- Germany: May 12
- Netherlands: May 12
💙 Father's Day dates:
- Luxembourg: October 6
- Belgium: June 9
- Switzerland: June 2
- Germany: May 9
- Netherlands: June 16
This article will unpack 4 marketing strategies that you can use to boost your bookings:
🎊 1. Create a dedicated offering:
Your clients will be searching for the perfect gifts for their parents. Create unique services or bundles for Mother’s Day and Father’s Day that will cater specifically to your customers’ desires to pamper their parents.
💡Practical ideas:
Mother’s Day / Father’s Day Treat: Offer a serene experience with a 60-minute massage focused on the back, neck, and legs, complemented by calming herbal tea and biscuits to enjoy afterwards.
Pamper Her: Offer a luxurious package that includes a haircut, deep conditioning treatment, and a blow-dry.
VIP Dad: Offer a luxurious package that includes a haircut, beard trim, and beard oil.
Love You, Mom / Dad: Create a special package that includes a small, meaningful tattoo paired with a piercing.
🏷️ 2. Create promo codes:
Use attractive promo codes to increase your bookings. For detailed instructions on setting up promo codes, read here.
💡3 Tips for using promo codes correctly:
Create special offers with thematic promo codes, for example, "ILOVEMOM20" and "DAD15".
Capture late bookings with codes like “LASTCHANCE”.
Your code must be visible! Share it on your social networks as well as your SMS and email campaigns.
✔️ Required:
Please note that Salonkee’s promo codes are available within the Plus and Business Package. If you are interested, then please get in contact with us via the chat function on your Salonkee Pro platform.
🎁 3. Sell gift vouchers
A gift voucher is a perfect gift if customers don't know what their parents will appreciate the most at your salon. To learn how to sell gift vouchers through Salonkee, click here.
✔️ Required:
Please note that Salonkee’s in-store gift vouchers are available in the Plus and Business module. And the online gift vouchers are available within the Payments module. If you are interested, then please get in contact with us via the chat function on your Salonkee Pro platform.
📢 4. Boost visibility through marketing campaigns
Now that your offers are in place, the most important thing is to communicate!
💬 SMS Newsletters:
An SMS is a direct line to your customer, which is why it is important to keep it short, sweet, and to the point. Learn how to create an SMS campaign with Salonkee in this article.
💡Tips for creating your SMS campaign
Remember that each SMS is limited to around 160 characters. Be careful with using emojis in your SMS campaigns as they drastically decrease your character count.
📍 Practical SMS Ideas:
Treat your dad this Father's Day and book him an appointment at [Salon Name]!
Make sure your mom feels appreciated this Mother's Day by booking her an appointment at [Salon Name]!
Need an idea for Father's Day? Buy him a gift voucher at [Salon Name]!
Mother's Day is almost here! Pamper Mom with a massage bundle, use MAMA10 for 10% off at [Salon Name]!
Father's Day Treat: use PAPA15 to get 15% off all beard and hair services at [Salon Name]!
✔️ Required:
Please note that Salonkee’s newsletter tools are available within the Business Package, which you can learn more about here. If you are interested in any of these tools, then get in contact with us via the chat function on your Salonkee Pro platform.
📧 Email Newsletters:
Reach customers directly and affordably with emails. Learn how to create an email newsletter in this article.
Easily create a dedicated Mother's Day and Father's Day newsletter with our ready-to-use email templates.
📍 Email Tip:
Remember that each email subject line is limited to 60 characters.
💡 Practical ideas for the Email Subject Line:
🎉 Celebrate Mom / Dad: Gift vouchers are the perfect gift!
💈 Just for Dad: 10% Off beard treatments!
💌 A surprise for Mom / Dad: Discover our offers!
🥇 Dad deserves the best! Buy him a gift voucher at [Salon Name]!
🩷 Mom deserves a break: Buy her a Mani-Pedi special!
✔️ Required:
Please note that Salonkee’s newsletter tools are available within the Business Package, which you can learn more about here. If you are interested in any of these tools, then get in contact with us via the chat function on your Salonkee Pro platform.
🤍 Use Salonkee's ready-made social media kit
Increase your online visibility by posting on each special day. Use our ready-to-post social media content that celebrates Mother's Day and Father's Day! The kit includes posts as well as stories.
Don't miss the opportunity to elevate your salon's activity and revenue during Mother's Day and Father's Day. With Salonkee marketing tools, you can quickly launch a campaign that will help you make the most of these occasions!
If you have any questions, do not hesitate to contact our Support team through the Chat on Salonkee Pro or send us an email at support@salonkee.nl (Netherlands), support@salonkee.lu (Luxembourg), support@salonkee.ch (Switzerland), support@salonkee.de (Germany) or support@salonkee.be (Belgium).
Your Salonkee Team.