You can gain a detailed analysis of who visits your website, along with other important website performance metrics, through Google Analytics. This valuable information is easily accessible via your salon’s Google Analytics account, integrated within the Salonkee platform.
How Do I Set Up My Google Analytics?
To take advantage of this feature, just follow these easy steps:
Set up your Google Analytics account: Need help? Here's how to set up your Google Analytics account.
Obtain your G-tag ID: Unsure how? Find out how to get your G-tag ID here. Remember your G-tag ID will always begin with "G-".
Integrate your G-tag ID with Salonkee: Provide your G-tag ID to our Customer Support team via Salonkee pro chat or email them at csm@salonkee.lu (Luxembourg), csm@salonkee.de (Germany), csm@salonkee.nl (Netherlands), or csm@salonkee.ch (Switzerland). They will incorporate the G-tag ID into your Salonkee website, enabling Google Analytics to track all website traffic. Note: It may take up to 48 hours for the initial data to appear in your Google Analytics account.
Begin Tracking: Start monitoring your data on Google Analytics for insightful analysis.
What Can I Track Through My Google Analytics?
An ‘event’ in Google Analytics refers to a measurable activity that a visitor performs on a website page, such as loading a page, clicking on a link, browsing treatment and product options, and completing a booking or purchase. Google Analytics provides default events, and we will briefly unpack some of them with you later in this article. However, we first want to bring 3 specific Salonkee website events to your attention.
Log into your Google Analytics account
On the left side bar, click on ‘Reports’ > Life Cycle > Engagement > Events
In Events, you can see 3 specific Salonkee conversion events, namely:
‘Select_date_time_for_booking’
‘Booking_summary’
‘Conversion’
Here is what each of these Salonkee events mean:
Select_date_time_for_booking event: This is where visitors select the employee, date, and time for their appointments.
Booking_summary event: This is where visitors review their bookings before confirming, including payment details and marketing email preferences.
Conversion event: This occurs when visitors finalise and confirm their bookings.
These Salonkee conversion events can inform you how your website visitors move through the conversion funnel, where they drop off the website, and how many make the final booking.
Deep Dive Further into your Google Analytics
Google Analytics offers insights not just on website performance but also on visitor behaviours. Here's a list of common metrics and events that you can view on Google Analytics:
Users: Number of people who accessed your website in a selected timeframe.
Active Users: Number of currently active users on your website.
Sessions: The amount of visits you’ve received from users in a selected period. For instance, if a user accessed your website three times a day, then it will count as 3 sessions.
Bounce Rate: Percentage of users who visit but do not engage with your website - they did not click on anything.
Session Duration: Average time spent by users on your website.
Language: Preferred languages of your visitors.
Location: Geographic origins of your users.
Devices: Types of devices used to access your website (e.g., mobile phone, desktop, tablet).
Page Visits: Specific pages accessed by visitors on your website.
Source/Medium: How users discovered your website, including:
Organic Search: Found through search engines like Google, Yahoo, Bing, etc.
Social: Accessed via social media platforms (e.g., Facebook, Instagram).
Direct: Directly typing your website URL or unknown sources to Google Analytics
Referral: Accessed through links on other websites. In other words, they visited another website that included a link to your website. E.g. a visitor read a blog article that unpacked 10 great hair salons in a certain city. The blog article mentioned your salon and provided a link to your website.
Learn More about Google Analytics
For free online courses on Google Analytics, click here.
For additional information without joining a course, check out the Google Analytics Help Center.
If you have any further questions or need assistance, please do not hesitate to contact our Customer Support team via the chat function in your Salonkee Pro account.