You can gain a detailed analysis of who visits your website, along with other important website performance metrics, through Google Analytics. This valuable information is easily accessible via your salon’s Google Analytics account, integrated within the Salonkee platform.
⚙️ 1. How Do I Set Up My Google Analytics?
To take advantage of this feature, just follow these easy steps:
Set up your Google Analytics account: Need help? Here's how to set up your Google Analytics account.
Obtain your G-tag ID: Unsure how? Find out how to get your G-tag ID here. Remember your G-tag ID will always begin with "G-".
Integrate your G-tag ID with Salonkee:
Go to My Salon settings
Click on 'Salon page' then 'Visitor Analysis'
Add your G-tag ID in the 'Google Analytics' block
Note: It may take up to 48 hours for the initial data to appear in your Google Analytics account.
Begin Tracking: Start monitoring your data on Google Analytics for insightful analysis.
🔍 2. What Can I Track Through My Google Analytics?
An ‘event’ in Google Analytics refers to a measurable activity that a visitor performs on a website page, such as loading a page, clicking on a link, browsing treatment and product options, and completing a booking or purchase. Google Analytics provides default events, and we will briefly unpack some of them with you later in this article. However, we first want to bring 3 specific Salonkee website events to your attention.
Log into your Google Analytics account
On the left side bar, click on ‘Reports’ > 'Life Cycle' > 'Engagement' > 'Events'
In Events, you can see 3 specific Salonkee conversion events, namely:
‘Select_date_time_for_booking’
‘Booking_summary’
‘Conversion’
Here is what each of these Salonkee events mean:
Select_date_time_for_booking event: This is where visitors select the employee, date, and time for their appointments.
Booking_summary event: This is where visitors review their bookings before confirming, including payment details and marketing email preferences.
Conversion event: This occurs when visitors finalise and confirm their bookings.
These Salonkee conversion events can inform you how your website visitors move through the conversion funnel, where they drop off the website, and how many make the final booking.
⚡️3. How to Synchronize GA4 with Google Ads
3.1. Link Google Analytics 4 to your Google Ads account for conversion tracking
Before you start, ensure you have the following permissions:
Google Analytics: "Editor" or "Administrator" role.
Google Ads: "Admin" access.
Same Email: Ideally, use the same Google email address for both accounts. If they are different, you must grant access to the other email on both platforms.
3.2. Link the Accounts
You only need to do this once. It creates the "pipe" for data to flow between the two systems.
1. Open 'Google Analytics 4' (GA4).
2. Go to 'Admin' (the gear icon ⚙️ in the bottom left).
3. Under the 'Product Links' section, click 'Google Ads Links'.
4. Click the blue 'Link' button.
5. Choose your 'Google Ads' accounts: Click the link to select the account(s) you manage. Check the box next to your Google Ads account and click 'Confirm;.
6. Configure Settings:
Enable Personalized Advertising: Leave this 'ON', this allows you to create retargeting audiences.
Enable Auto-Tagging: Leave this 'ON', this is critical for tracking which specific ad brought the user.
7. Click 'Next', review your settings, and click 'Submit'.
3.3. Prepare Your Data in GA4
Before importing, you must tell Google Analytics which actions qualify as 'Conversions' (now called Key Events in GA4).
1. In GA4, go to 'Admin' > 'Data display' > 'Events'.
2. Find the event you want to track ('Conversion' is the Salonkee event you want to track for a successful booking).
3. Toggle the Star icon On to mark it as a 'Key Event'.
3.4 Import Conversions into Google Ads
Now that the pipe is built and the data is ready, you need to "pull" that data into Google Ads.
1. Open Google Ads.
2. Click 'Tools' (left-hand menu) > 'Data manager' > 'Connected product'.
3. Click 'Manage & link' on the new Google Analytics (GA4) link you just configured in GA4.
4. Click 'Manage' and make sure 'Import app and web metrics' is toggled on.
5. Click 'Tools' (left-hand menu) > 'Conversions' > 'Summary'.
6. Click the blue '+ New conversion' action button.
7. Select 'Import' from the list of options.
8. Select 'Google Analytics 4 properties', then 'Web', and click 'Continue'.
9. You will see a list of the Key Events you marked in Phase 2. Check the box next to the ones you want (the one you want for a successful booking is 'Conversion').
10. Click 'Import' and continue.
3.5 Configure for ROI Measurement
Once imported, you need to ensure Google Ads treats this data correctly to report ROI.
1. In the 'Conversions Summary' page, click on the name of the conversion you just imported.
2. Click 'Edit Settings' (bottom right).
3. Action Optimization:
Primary: Select this if this is the main way you track this action. Google Ads will bid to maximize this.
Secondary: Select this if you already track this via a Google Ads tag and just want to observe the GA4 data (prevents double-counting).
You can also watch this video for further details about the steps to setup GA4 with Google ads:
👀 Deep Dive Further into your Google Analytics
Google Analytics offers insights not just on website performance but also on visitor behaviours. Here's a list of common metrics and events that you can view on Google Analytics:
Users: Number of people who accessed your website in a selected timeframe.
Active Users: Number of currently active users on your website.
Sessions: The amount of visits you’ve received from users in a selected period. For instance, if a user accessed your website three times a day, then it will count as 3 sessions.
Bounce Rate: Percentage of users who visit but do not engage with your website - they did not click on anything.
Session Duration: Average time spent by users on your website.
Language: Preferred languages of your visitors.
Location: Geographic origins of your users.
Devices: Types of devices used to access your website (e.g., mobile phone, desktop, tablet).
Page Visits: Specific pages accessed by visitors on your website.
Source/Medium: How users discovered your website, including:
Organic Search: Found through search engines like Google, Yahoo, Bing, etc.
Social: Accessed via social media platforms (e.g., Facebook, Instagram).
Direct: Directly typing your website URL or unknown sources to Google Analytics
Referral: Accessed through links on other websites. In other words, they visited another website that included a link to your website. E.g. a visitor read a blog article that unpacked 10 great hair salons in a certain city. The blog article mentioned your salon and provided a link to your website.
💡Learn More about Google Analytics
For free online courses on Google Analytics, click here.
For additional information without joining a course, check out the Google Analytics Help Center.
If you have any questions, do not hesitate to contact our Support team through the Chat on Salonkee Pro or send us an email at support@salonkee.nl (Netherlands), support@salonkee.lu (Luxembourg), support@salonkee.ch (Switzerland), support@salonkee.de (Germany) or support@salonkee.be (Belgium).
Your Salonkee Team.